Big

Group

ANUDEEP GILL

1

Precisely what is Retailing

The term ³Retailing´

refers to any activity

that involves a customer

to

a great

individual

consumer.

Retailing

is

the

user interface

between

the producer and

the

person

consumer buying for

personal

consumption.

2

Size of Indian Retail

Size

2008

2010

Percentage

Change

Estimated scale retail in India (in

$bn)

353

416

18

Share of organized retail (%) in India

six

12

71

Size of prepared retail in India (in

Rs)

80, 300 Crystal reports

2, 40, 000 Cr

194

Resource: http://www.indiaretailing.com/india-retail-report.asp

3

Kuber

sophisticated

Varanasi

4

About Big Bazaar

Hyper mart

Cycle of advancement store in India

Away let

104 out let us

Located in India

Parent group

Future group

Owner

Kishore Biyani (CEO)

Founded

2001

Head quarter

Jogeswari, Mumbai

Industry

Price tag

website

www.bigbazar.com

Tag line

Is definitely se sasta aur achha kahin nahi.

5

Porter¶s five force model

six

Analysis

your five Forces

Evaluation

Rivalry among the list of competitor

‡Reliance Retail, Aditya Birla Group, Vishal Retail¶s,

Bharti and Walmart, etc

Threat of entrants

‡ FDI coverage not favorable for international players.

‡ Domestic conglomerates looking to start off retail chains.

‡International players looking to despoliation India.

Negotiating power of supplier

‡The bargaining power of suppliers varies depending

upon the target segment.

‡The unorganised sector has a prominent position.

‡ There are handful of players who have a slight edge over

other folks on account of being established players and

enjoying brand variation.

Bargaining benefits of buyers

‡ Consumers are price sensitive..

‡Availability of even more choice.

‡Unorganized retail

Threat of substitutes

7

Customer Segmentation

Big Bazaar targets higher and higher middle

class customers.

The large and growing fresh working

human population is a favored customer segment.

Big Bazaar especially targets doing work

women and home makers who also are the principal

decision creators.

8

Your life cycle of Big Bazaar

S i9000

A

D

E

S

9

Big Bazaar For BCG Matrix

M

A

R

K

E

Capital t

H

I

G

They would

G

R L

To O

Watts W

To

H

Substantial

Low

Market Share

10

Promoting Mix

Process

Physical

Data

Product

six µP¶

People

Price

Place

Promotion

11

1 . Product Mix

APPARELS

‡Denims & T-Shirts

‡Fabric & Slice piece

‡Formal Wear

‡Casual Wear

‡Party Wear

‡Ethnic Wear

‡Accessories

‡Under Garments

‡Night Use

‡Dress Elements

‡Sarees

FOODSTUFF

‡Staples

‡Ready to eat

‡Ready to prepare food

‡International Food

‡Spices

‡Imported Bazaar

‡Tea & Espresso

FARM ITEM

‡Fruits

‡Vegetables

‡Imported Fruits

‡Dairy Items

CHILL PLACE

‡Soft Refreshments

‡Packaged State of mind

‡Milk Things

‡Frozen Food

‡Ice Lotions

HOME &

PERSONAL CARE

‡Shampoos

‡Detergents

‡Soaps

‡Liquid wash

‡Creams

‡Deodorants

‡Home cleaners

‡Utensils

‡Plastics

‡Crockery

‡Sundries

12

Product Mix Cont..

ELECTRONICS

BAZAAR

ͻ Television sets

ͻ Washing Machines

ͻ Refrigerator

ͻ Personal Care

ͻ mBazaar

ͻ Microwaves

ͻ Appliances

ͻ Laptop computers

ͻ Computer

Accessories

ͻ Kitchen Appliances

VOGUE &

JEWELRY

‡Footwear Bazaar

‡Beauty Attention

‡Navara

‡Star Parivar

‡Meena Bindre

HOME FURNITURE

BAZAAR

‡Living Room

‡Bed Room

‡Kitchen

‡Dinning Areas

‡Kids Area

‡Been Hand bags

‡Paintings

‡Decorative Items

DAY CARE &

TOYS AND GAMES

‡Kids Put on

‡Toy Bazaar

‡Stationary

‡Child Care

VARIOUS OTHER SERVICES

‡Mr. right

‡Bakery

‡Loot Mart

‡Tulsi

‡Future Money

‡Future Generally

13

2 . Prices

‡ Worth pricing

‡ Promotional costs

Low interest rate financing

Psychological discounting

Special event pricing

‡ Differentiated Costs

Time pricing

‡ Bundling

14

Psychological pricing

15

Period pricing

Value Pricing

18

Bundling

17

3. Place

INDIA

Number of out let104;

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