Summer job report


Brand Awareness of Parle Agro items

Undertaken at

Parle Agro Pvt. Ltd.

Prepared by

Rohit Ajmera


(ITM Business School, Navi Mumbai)

Beneath the guidance of

Company information College information,

Mr. Manish JoshiProf Sudipto Chatterjee

Manufacturer Manager, Advertising Department

Parle Agro Pvt. LtdITM Organization School


Firstly, I would really prefer to give thanks to the ‘Almighty' for benefit me with the opportunity to make use of a FMCG major company. Than I would like to thank ‘PARLE AGRO', for the self confidence and support showed after me to successfully surface finish this task. Thirdly, I would like to say thanks to Mr. Manish Joshi, Manufacturer Manager, Parle Agro & Mr. Sudipto Chatterjee, Prof. Marketing, ITM Business Institution for taking me as a mentee and helping me through my method with the job. Finally and most importantly I want to give thanks to all the participants whom I surveyed if you are kind enough to take time from there important schedule and providing useful inputs/responses that can add to the brands continuous work to deliver top quality product to its customers.



Executive summary: 5

Targets of the Analysis: 6

Firm Profile: six

Brand photo: 8

Brand awareness: 9



Product: 13

Frooti: 13

Product Likeability: 14

Client Awareness: 13

Advertisements: 18

Problem Areas16

Appy fizz: 18

Item Likeability18

Buyer Awareness19

Price/Quality: 19

Problem Areas: 20

Grappo fizz: twenty-one

LMN: twenty-two


Photo and promoting: 24

Presentation: 25

St juice: 21

Confectionaries: twenty eight

Mintrox: 30

Buttercup: thirty-one

Frewt Г©clair: 32

Promotion: 34

Competition: 36

Suggestions: 37

Recommendations: 39

Understand the right harmony: 39

Benefit and Pricing Strategy: forty five


Annexure you: 43

Annexure 1 . a couple of: 51

Annexure 1 . a few: 62

Annexure 1 . four: 69

Annexure: 1 . a few: 76

Annexure: 1 . 680

Executive overview:

The title with the project was ‘Brand Awareness of Parle Agro Products'. The idea behind the project was going to survey respondents based in Jaipur(Rajasthan) on all the nine designs of the company and seek information mainly on guidelines like: brand awareness, company image, merchandise likeability, changing needs and also to capture their responses in terms of their choice for advertisements, packaging and promotional offers/schemes. Separate questionnaires were made to each product and survey was conducted to get a sample size of 180 respondents each week for each and every product. The nine products which were surveyed were: Manga Frooti, Appy and Grappo Fizz, LMN, Saint Juice, Frewt Eclairs, Buttercup, Buttercup Softease & Mintrox. The survey noted good replies for Items Frooti, Appy Fizz and LMN but also for the rest of the products it was felt that still a great deal to be done in terms of developing buyer awareness and likeability for the products. Your research highlighted primary competitors for Parle Agro are drink giants ‘Coca Cola' and ‘Pepsi' in non carbonated drinks section. ‘Dabur‘and ‘Pepsi' for fully juice part and ‘Perefetti' in Confectionaries segment. Exploration also deducted lower advertisement recalls by simply respondents which can be majorly because of lack of adverts aired by company compared to the competitors. In terms of brand name, it was identified that ‘Parle' was a trusted name and people easily relate the requirements with the company's product. Also the consumers were seen pumped up about the way the ‘brand' has changed on its own and revamped over the years. Your research concluded that the future holds shiny for the organization with the roll of new products at correct time and most importantly entries being created in the correct market. Following studying the expansion plans in the company till 2011 the final outcome can be made that the American indian market might find Parle Agro coming up like a major player in ‘FMCG' industry in years to come.

Targets of the Analysis:

1 ....


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